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Needs Analysis
Implementing a Customer Relationship
Management (CRM) program is a challenging process for any company/organization.
It involves virtually every department in the company - management,
accounting, sales, marketing, customer service - everyone! It
requires the “buy-in” of
every potential user. Furthermore, it affects your organization’s
most precious assets – your customers, human resources,
time and money. Yet, unfortunately, according to a Gartner Group
study, 65-70% of all Sales Force Automation implementations FAIL.
One
of the best ways to increase your odds of a successful CRM implementation
is through proper and thorough planning before you implement
any CRM tool. Of course, that’s true for almost any project
you undertake, whether it’s renovating your house or building
a new business. Without planning, it is like driving with your
eyes closed – sooner or later you will crash. In most
cases, “crashing”
a CRM implementation means huge cost overruns and reluctant users.
The reason Computer Control has a very high success rate for these
CRM implementations is that we utilize a proven methodology which
we call the Needs Analysis/Project Plan Method.
Why We Should Be Your
GoldMine Partner
Consider
this: The Partner you choose to deal with is critical to the
success of the project.
There
are a lot of CRM consultants in the world of varying sizes, levels
of sophistication, and commitment. Computer
Control Corporation is a consulting firm dedicated
100% to successfully implementing and supporting CRM Systems
in companies large and small. We have been a GoldMine "Top-Ten"
dealer in each of the last 6 years; and were recently awarded
FrontRange Solutions Premier Dealer status. We employ over
a dozen, full-time dedicated CRM Professionals; and we have
written authoritative texts on CRM such as "GoldMine for
Dummies," "Microsoft
CRM for Dummies," "A Day in the Life of a GoldMiner," and
"eMarketing with GoldMine." Our
Awards from FrontRange are impressive.
We
know there are many dealers you could work with, but we feel
you will not find another consultant who can bring to the table
the value that we can. So, the first step toward implementing
CRM successfully, may be to contact
us.
Some
CRM Consulting Services You Should Consider:
System
Review
This is a management review to periodically determine how well
you are using your system and how you could further increase
profitability with system or procedural enhancements. You take
advantage of changing technology and of your growing experience
with the system to resolve current and potential problems.
Remote
Database Administration
We function as your off-site database administrator accessing
your system from our location as needed. Tasks include:
- Add
new users as needed.
- Produce
ad hoc queries of your database or print standard management
reports.
- Reassign
territories.
- Perform
file maintenance including indexing, packing and duplicate
record checking.
- Test
and implement new versions of the software on all system
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